2017 is Live

52rhoda logo Development Continues

  • Complete Artist biography pages
  • Provide final copy for all product informational pages
  • Finalize the Artists descriptions of how they made their art
  • Upload artist and product images
  • Complete all pages on the dropdown burger menu
  • Research and develop policies and procedures
  • Fine tune all pages for accuracy and consistency
  • Upgrades to theme and Shopify platform
  • Provide SEO for all images and pages
  • Develop best practice for Peace of Mind shipping procedure
  • Test site and critique

Residential Interior Design

  • Develop design options for nursery in context with client wish list
  • Design closet for efficiency of use
  • Wallcovering, furniture, fixtures, flooring and window treatments

Black Hawk Residential Design Development

  • Develop whole house floor plan options to maximize space and provide better flow
  • Provide design development process for selected options

East Boulder Residential Project

  • Interior color palette
  • Interior lighting package
  • Kitchen upgrades and project management


Development of eCommerce Website 52RHODA

  • Select and build platform and theme
  • Collaborate with first 5 artists
  • Product selections, photo shoots, gather product information
  • Written copy for artist bios and artist process
  • Copy and develop menu dropdown material
  • Business set-up
  • Branding development
  • Marketing and design development

Residential Interior Design Projects

  • Materials and special finishes
  • Color palette
  • Fixtures, Furnishings & Floorcovering


Gunbarrel Kitchen and Bath Remodel

Schematic Design

  • Design concept development
  • Project development
  • Materials and color palette
  • New fixtures, appliances procurement
  • Cabinet design and interior fittings

Flagstaff Mountain Gut Renovation

gut reno

Gut Reno

  • Materials and finishes
  • Color palette development
  • Design consultation
  • Research and development
  • Flooring materials and procurement
  • Master bath, three guest baths design, fixtures and materials
  • Custom interior lighting and ceiling fans
  • Custom front entry door design and procurement process
  • Interior door and exterior door hardware
  • Kitchen stone and mosaic design/procurement

East Boulder Residential – Upgrades

August 045 garden level guest bath

Garden Level Guest Bath

  • Interior and exterior color palette
  • Garden Level guest bath remodel
  • Conversion of closet to guest bath
  • Furniture and Furnishing designer selections/procurement
  • Flooring/Decorative Lighting/Window Features
  • Personal Hot Tub/Oborain Outdoor Shower

East Boulder Detached Pool Pavilion, pool and hot tub – new construction –detached addition

Project Development Team
Research & Development

IMG_4609 east boulder pool ground breaking

Ground Breaking Ceremony

  • Design Consultation
  • Purchasing/procurement
  • Pavilion interior finishes and materials
  • Fixtures and hardware
  • Color palette
  • Pool finishes and materials
  • Custom cabinet design


Los Angeles residential staging for Real Estate Sale

06 LA Staging

Ready for Market – 1st offer in 12 days


2012 Launched!
vaholderINdesign llc

2012 Projects:

  • North Boulder Apartment upgrades, color palette and staging for Real Estate Sale
  • Wild Sage full house color palette development

Named Professional Lifetime Member, Retail Design Institute, New York City chapter.

Retail design institute


Completed last project with Tiffany & Co:

Melbourne, Australia Flagship Retail Store

Melbourne, AU Tiffany & Co. Grand Opening!

Retired (gracefully) from Tiffany & Co, New York City


Tiffany Blue Box


Re-located back to Boulder

Worked for Tiffany & CO. from home based office.

676 Boulder Snow

Boulder Foothills

ruby red slippers

There’s No Place Like Home

Tiffany & CO projects completed 2010:

Marina Bay Sands, Singapore

Tiffany Service Center, Melbourne, Australia

Melbourne Temporary Store Location

Santa Monica, CA


Served on Strategic Store Design Team, Architecture & Interior Design, Tiffany & Co., New York City; Developed and Managed Interior Design process for stores in international markets including Europe, Asia, Japan, Australia and South America.

Introduced new color palette that became the global Tiffany & Co. interim store palette, in use to date.

New Color Palette Presentation


Tiffany & Co. projects included:

Perth, Australia

Milan, Italy

Brussels, Belgium

Planted seed that initiated Tiffany & Co. to be the first luxury jewelry brand to build a LEED-certified retail store. Served on team to develop process for achieving the LEED certification and was later designated as design manager for that location, Santa Monica, California (opened 2010 LEED GOLD).


2007 - 2010 Collaborated with Tiffany Japan Store Team

In concert with Tiffany & Co. retail store projects, collaborated with the Tiffany Japan Store Team as New York office, liaison, design manager. Responsibilities included coordinating the process for Japan store design compliance with Tiffany NY home office standards, initiates, new materials and palette as well as acquiring home office design approvals. Highlights of Tiffany & Co. Japan store projects:

>Hamamatsu-Entensu >Kyoto Damaru >Hirosima Fukuya >Shibuya Seibu >Ginza Mitsukashi

>Rappongi Hills >Narita T2 >Hakata Daimaru >Haneda DFS >Umeda Daimaru >Kansai Airport

Tiffany Rappongi Hills

Hording at Rappongi Hills

Joined prestigious Interior Design Department

002 VA at TCO office

VA at 555 Madison, TCO Corp. offices

Invited to join prestigious Interior Design Department, Tiffany & Co., New York City. Served as Manager of Interiors for Strategic Store Development and Global Design.

Managed process of selecting, delivering, and documenting the interior finishes and design for new and remodeled Tiffany & Co. stores.

Supervised interior store design for Tiffany & Co., including color palette, wall covering, floor covering, lighting, furnishings, feature walls, stone, fabrics, artwork, and accessories – all with the goal of promoting the “Tiffany” tradition of timeless elegance.


384 Emblem TCO

Joined Tiffany & Co., New York City, as Retail Store Design Manager for Worldwide Real Estate Services, International Trade Accounts.

Dual position included both Design and Construction management. Responsibilities also included store design and management of procurement purchasing process; monitoring budget, preparing cost breakdowns and capital expense reconciliation, and interfacing with Trade Partners globally.

Moved from Boulder, CO to New York, NY.


“You’re Not in Kansas Anymore”

2006 – 2007 Global Trade location projects for Tiffany & Co.

  • Busan Paradise, Busan, South Korea
  • Holt Renfrew, Montreal, Quebec, Canada
  • Tretyakov Passage, Moscow, Russia
  • First Mall at Giza, Cairo, Egypt
  • Conrad Hotel, Punta Del Este, Uruguay
  • Plaza Indonesia, Jakarta, Indonesia
  • Imperial Hotel, New Dehli, India
  • Abu Dhabi Mall, UAE
  • Tsum, Moscow, Russia
  • Holt Renfrew, Ottawa, Canada
  • Imperial Hotel, New Delhi, India
  • Holt Renfrew, Vancouver, Canada
  • Viled, Almaty, Kazakhstan
  • Pushkin Plaza, Moscow, Russia
  • Alfanar Center, Salmiyah, Kuwait
  • Al Rashid, Al Khobar, Saudi Arabia
  • Unicenter Shopping Mall, Buenos Aires, Argentina

Global Trade Locations


Consulted with major retailer to assess the Real Estate Services Procurement Department and bring it into a more organized business process.

Redmond, WA



WW Naples

Implemented third prototype shop design for Waterford Wedgewood USA. Design provided flexibility to product diversities and upgraded brand image.

Waterford Wedgwood

Opened two new store locations for Waterford Wedgwood:

  • Naples, FL
  • Aurora, IL


Opened one new Waterford Wedgwood store.

Dawsonville, NC

Trail House B&B, Crested Butte, CO – role included bathroom design, interior design, furniture, fixture, lighting and decorative artwork selection and procurement.


Opened four new Waterford Wedgwood stores:


WW Outlet TYP

  • Pleasant Prairie, WI
  • Birch Run, MI
  • Camarillo, CA
  • Lahaska, PA


Received Institute of Store Planners Professional Designation, ISP

Opened three new Waterford Wedgwood stores:


BOH Mobile Storage

  • Destin, FL
  • Allen, TX
  • Hagerstown, MD



Waterford Crystal

Opened three new Waterford Wedgwood stores:

  • Carlsbad, CA
  • Sevierville, TN
  • Albertville, MN

Served as only female member of editorial board, Retail Operations and Construction Magazine.


Opened one new Waterford Wedgwood store:

St. Augustine, FL

Promoted to Manager (Director) of Real Estate, Store Planning, Design, and Construction for Waterford Wedgwood USA. Oversaw all phases of outlet store expansion program – concept to completion. Managed remodels and store relocations. Directed facility operations of existing store locations across the country.

Wall Township, NJ


Achieved a 24% cost savings on second prototype store design for Waterford Wedgwood USA.

Busiest Year! Opened 8 new store locations:


_____ in a China Shop?

  • Wrentham, MA
  • Jeffersonville, OH
  • Michigan City, IN
  • Cabazon, CA
  • Folsom, CA
  • Leesburg, VA
  • Ellenton, FL
  • Tannersville, PA



Promoted to Real Estate Leasing and Store Construction Manager for Waterford Wedgwood USA. Oversaw lease construction terms development and negotiation with landlords, landlords’ agents, and internal legal teams. Managed full life cycle of new store development, including all store facility operations management and store closing completion.

Wall Township, NJ

Waterford Wedgwood USA stores opened in 1997:

  • Hilton Head, SC
  • Riverhead, LI
  • Jackson, NJ
  • Gilroy, CA
  • Castlerock, CO


Awarded top Waterford Wedgwood USA designation for “Performance Excellence” in recognition of successfully driving new store development process. Opened six new stores and relocated one.

Wall Township, NJ

DSC01894 WW San Marcos TX

San Marcos, TX

Waterford Wedgwood stores opened in 1996:

  • San Marcos, TX
  • Rehoboth Beach, DE
  • Clinton, CT
  • Las Vegas, NV
  • Myrtle Beach, SC
  • Grove City, PA
  • Kittery, ME (renovated and relocated)


Waterford Wedgwood stores opened in 1995:

  • Woodbury, NY
  • Foley, AL
  • Williamsburg, VA


Waterford Crystal Chandelier

Introduced first value-engineered prototype store concept for Waterford Wedgwood USA. When implemented, the prototype reduced short- and long-term project costs.

Promoted to Project Coordinator for Waterford Wedgwood USA. Managed the new store construction process. Oversaw vendor selection and construction coordination with landlord agents and building departments. Provided procurement and delivery scheduling for owner-supplied materials. Directed team hands on to complete visual merchandising to new store environment.

Led the “Chairman’s Challenge” for Waterford Wedgwood USA. Developed an expansion plan for 30 new outlet locations slated for completion by end of 1999. Hired an architect, worked with numerous vendors, attended seminars about designing stores.

Wall Township, NJ


Waterford Wedgwood stores opened in 1994:

  • Lancaster, PA
  • Orlando, FL

Promoted to New Store Facilitation Manager for Waterford Wedgwood USA. Headed up project management for the first four new outlet stores opened in the US. Supervised project management of construction and fixture installations, product receipt, visual merchandising, staff hiring and training.

Wall Township, NJ


Toured Wedgwood Factory, Stoke-on-Trent, United Kingdom.

Toured Waterford Factory, Waterford, Ireland.


Received “Best Store” award for Stamford, Connecticut, Waterford Wedgwood USA.


Joined Waterford Wedgwood USA as a Retail Store Manager.

Managed two full-line Waterford Wedgwood retail stores simultaneously (Stamford, Connecticut, and Madison Avenue store in New York City).

Oversaw hiring, training, budget and expense preparation and management, inventory and sales control, and visual merchandising.

Stamford, CT and New York, NY


1989 to 1991 Served as Senior Store Manager of Ganto’s, an 8,000-square-foot, upscale ladies’ store. Managed personnel, and oversaw visual merchandising.

Paramus Park Mall, Paramus, NJ


1987 to 1989 Served as District Manager for Lady Leslie, a six-store chain of women’s casual to career dressing. Oversaw sales leadership, training, customer service, and visual merchandising.

Flemington, NJ


Worked as Buyer for Geiger Apparel department at Bob’s Sports.

1985 to 1987, Served as Senior Floor Manager of Ladies’ Department for Bob’s Sports, New Canaan, CT


Learned Sabre System, American Airlines advanced computer system.

Travel Agent at Long’s Travel, Summit, NJ from 1976 to 1979


From 1967 through 1968 worked as Associate Buyer/fabrics for Allied Purchasing Corp., a consolidated
buying company.

New York City, NY


From 1965 to 1967, worked as Assistant Buyer in the fabric department, Associated Merchandising Corporation, a consolidated buying company that provided merchandise selection and purchasing and fashion forecasting to its hundreds of department store affiliations nationwide. Prepared the fabrics and lines for department stores all over the country.

New York City, NY


Graduated Averett College, Danville, VA; Honors; 16/200; Associate of Science

First career position: Executive Secretary to VIP of Fashion, Associated Merchandising Corp. NYC


Sales Associate at Hahne & Co., Newark, NJ – blouses; college work project


Christmas College Work Project

Lord & Taylor 5th Ave. NYC

Christmas college work Project: Children’s Department at Lord & Taylor, Fifth Avenue, New York City.

NHS Yearbook

Graduated from Nutley High School
Nutley, NJ

Accepted to Averett College
Danville, VA


The Early Years

Read about Virginia’s lifelong interest in stores – from childhood play through college studies of the retail industry.

Meet girl VALearning Years